210637 Resource 203467 203708 1 1218121948373 1251217396480 Controlled Visualization: How Far Behind Will You Fall?

In this research-heavy article we found from 2004, mapping and data visualization were set as a trend that will grow - have you taken heed?

The year was 2004.&nbsp; The Bushwar economic debacle was still a looming threat in academic circles, while business and the stock market still thrived.<br /><br />CFO magazine ran <a href="http://findarticles.com/p/articles/mi_m3870/is_12_20/ai_n6251507" target="_blank">a good article</a> about how mapping and data visualization were crucial to business.&nbsp; Here are a series of quotes and business testimonials that demonstrate the value of location intelligence and <a href="/public/item/208315" target="_blank">geo-analytics</a>.<br /><br />Overview:<br /> <div style="margin-left: 40px">&quot;Academic research shows that we can't keep more than seven data points in our head at one time,&quot; says Dan Vesset, research director for business analytics at research firm IDC. &quot;If you have a table with more than seven rows and multiple columns, you very quickly get lost.&quot;<br /></div><br />Testimonial:<br /> <div style="margin-left: 40px">The insurance industry belatedly discovered the power of visual representation following the September 11, 2001, attack on the World Trade Center. &quot;There was a tremendous concentration of risk in lower Manhattan&quot; says James Bisker, director of insurance research at TowerGroup. &quot;Not just the buildings themselves, but how much was insured by one company in each building.&quot; That data lends itself well to visual analysis, he says, but &quot;because the information was buried in tabular reports, it wasn't as obvious.&quot;<br /><br /></div>Expert:<br /> <div style="margin-left: 40px"> <p>Efforts to present data more effectively have been galvanized by &quot;spatial information technology,&quot; a combination of software, satellites, sensors, and technologies such as radio frequency identification tags that enable users to geosynchronize production inputs and thereby streamline operations, says Susan M. Wachter, professor of real estate and finance at the Wharton School of Business at the University of Pennsylvania. &quot;We now have the capacity to affordably geosynchronize the supply chain; she says. Companies can now track resources and people in real time, operating &quot;just-in-time&quot; and &quot;just-in-place?</p> <p>&quot;This is not just a step up, it's a leap,&quot; Wachter says. Retailers can go beyond zip-code analysis by converting the addresses of known customers to dots on a map and adding such demographic information as average incomes and average spending on specific items, such as furniture or sporting goods. Armed with that view, optimizing the location of new stores becomes far more accurate.</p> </div> <p>That was the progressive vision in 2004.&nbsp; Today, thousands of companies are using mapping of one form or another in data analysis.&nbsp; Economic times are tougher, budgets are tighter and every decision is more carefully analyzed.&nbsp; <br /></p> <p>If you want to see some of these strategies and approaches in a real-world application, look no further than our <a href="http://www.awhere.com/Products/AWhereCPGVision.aspx" target="_blank"><span style="font-style: italic; font-weight: bold">CPG Visions</span></a> product (<a href="http://www.marketwire.com/press-release/Awhere-Inc-885634.html" target="_blank">news</a> and <a href="item/210591" target="_blank">background</a>), which allows any Wal-Mart vendor take their Retail Link data and map it against demongraphics and weather, just like Dr. Wachter presaged almost a half-decade ago.&nbsp; <br /></p> 9 application/xml false CFO magazine CPG dashboard data map data visualization excel map geo analytics A simple first step has profound implications to business decisions http://blog.awhere.com/public/item/208315 Data visualization closes the "fact gap." http://findarticles.com/p/articles/mi_m3870/is_12_20/ai_n6251507 Add a geographical dimension to your WalMart sales analysis and learn how to maximize sales. item/210591 Custom mapping services for WalMart Retail Link data and related demongraphic reports. http://www.awhere.com/Products/AWhereCPGVision.aspx Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0; .NET CLR 2.0.50727; Zune 3.0; .NET CLR 3.0.4506.2152; .NET CLR 3.5.30729) 127.0.0.1 127.0.0.1 $Admin 67.172.146.66 false true false false true 204488 false false true false false false true 203467 blog blogsite/AWhere/web