Excerpt from:  Globally AWhere
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August 21, 2008

Mashup Weather Data and Retail Link Data To Maximize Revenue

Watch this map movie, and see how tracking weather and inventory helps you increase sales.
As you watch the mini-movie below, imagine that your company sells something like umbrellas, for which sales is very weather-dependent.   On the map, the red dots are all of the WalMart stores that sell your umbrellas, and the the blue shading represents rain. 

The movie starts with a weather forecast 8 days in the future, and moves through days 9 and 10.  You can see which of your stores will have at least one day of rain, as well as which stores -- these turn to yellow dots at the end -- have three days of rain in the coming week. 

With Awhere CPG TM, you are one more click away from seeing a visual of your umbrella inventory at each of the wet stores.  You can also see neighboring stores with excess inventory (high days-on-hand) to quickly optimize your inventory balance to the needy stores.


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