Golden, Colo, November 19, 2008 -
AWhere,
Inc (AWI), the provider of geo-analytic solutions for business insight,
today announced that MINDBODY, an innovator of on-line business
management solutions for the health and wellness industry, has engaged
AWhere to increase the effectiveness of their marketing investments and
the marketing done by their customers.
AWhere leverages the
location intelligence found in business data and plots it on a map
along with relevant data. Faster, better decision making occurs when
data is analyzed and communicated through visualization.
"We map
our [existing and prospective] customers to see how close they are to
the tradeshows we attend, and also map our customer base against our
sales representatives. Being able to see everyone on the map really
helps our analysis, and also creates a WOW factor for our clients,"
said marketer Danielle Murphy.
Bob Murphy, MINDBODY’s executive
for Sales, Marketing and Finance, who inspires his team to adopt
evolving technology and stay open to new ideas, says of AWhere, "I was
surprised by the dearth of options in this space. Those big companies
overshoot my needs and budget. After I downloaded the free trial and
could see on the screen something I had only known intuitively, I
realized we needed to find a way to share that with our clients (yoga
studios and other wellness practices). Just like us, they need to
better understand their current and future clientele, and need more
effective ways to find new clients."
About AWhere, Inc.
AWI
develops and provides location intelligence solutions to businesses for
users seeking rapid, actionable, quantitative insight from geospatial
data analysis. AWhere’s collaborative geo-analytic platform empowers
all members of an organization to interact with their data, thereby
enabling insight at the point of decision making. Headquartered in
Golden, Colorado, AWhere has customers worldwide.
http://www.awhere.com
About MINDBODY
MINDBODY
offers web-based business management software for the health and
wellness industry, which includes client, teacher and inventory
management solutions that are easy-to- use, flexible and scalable.
MINDBODY was recently ranked amongst the fastest growing US companies
by Inc. Magazine and ranked 59th on their list of top software
companies.
http://www.mindbodyonline.com
All products are trademarks or registered trademarks of their respective companies
