Excerpt from:  Globally AWhere
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March 30, 2009

Sales and Marketing Execs Using AWhere To Improve Results

Location intelligence creates actionable insight for users of one of the more influential business databases.
Well, we've done it again.  And by "it", we mean "landed a big corporate partner / account that wants to keep its use of AWhere quiet for a while to maintain a competitive advantage."  Makes it hard to demonstrate systemic (not just individual user) adoption -- a message from on high, perhaps, that we ought to keep our horns un-tooted.

Importantly, we launch this week with an influential online database of business information.  If you're searching around a well-known and well-respected database of business information and see some new maps in the mix, those are ours.

Sales strategists, business analysts and other marketing and sales execs will gain new access to maps of the results of key searches.  This provides them with unprecedented insight -- of competitive analysis, or industry segmentation, perhaps.  Also demographics and weather trends, which both affect business more than we realize... until we see it on a map.

We believe 2009 will be a year where tranformative business intelligence will emerge as one of the few bright spots in a contracting economy, as corporate strategists seek sales and marketing performance enhancement.  Every week now, we are in discussions with businesses in the Fortune 500 -- even the Fortune 50 -- even the Fortune 5 -- that are getting some of the practical applications of location intelligence. 

We are getting the message loud and clear from our partners -- companies who will thrive in 2009 will likely do so by gaining an informational advantage.  Consider these blog posts for our perspective on how AWhere uses advanced location intelligence technology to create competitive advantage in sales and marketing:

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