January sales were off at almost every national retailer, and
analysts predict that more retail chains will follow the path of Circuit City, going bankrupt and liquidating their inventory.
However, sales at Walmart are not only up, but they beat estimates, which is a bit surprising for a company that so closely tracks its performance.
Any sales or marketing professional at a consumer packaged goods (CPG) manufacturer has more pressure managing inventory, forecasting revenue and optimizing promotions, while the analysis simultaneously becomes harder as historical data and trends lose more and more relevance. The map on the right is an interesting example -- the data displayed shows store-by-store performance of two similar products. Within the AWhere CPG tool, you can 'see' the patterns, and seek to answer 'why' by clicking on any circle to see the related data. In the map, you see the trend in minutes, rather than wading through Excel's exploded spreadsheets.
Every day now, another company inquires about our
AWhere CPG package, which delivers unparalleled informational advantage. The ability to transform the reams of data and information produced both within and outside your company into instant, actionable business maps creates a benefit of faster speed to insight, and opens a path to creating a sustainable competitive advantage, which can be the difference between a profitable quarter and Chapter 11.
We like to talk about all kinds of practical applications of location intelligence and geo-analytics.If you want to read about specific examples, don't miss these recent blog posts and other resources:
