Excerpt from: Globally AWhere
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| September 15, 2008 | | The stories are simple, the idea is powerful: visualize your sales and profit from the insight. | If you’re at a company that sells a product through Wal-Mart (and if you don’t sell through Wal-Mart yet, stop reading blogs and get to work on that instead), you probably already know about Wal-Mart’s Retail Link® online point-of-sales (POS) data tool. This tool lets category managers immediately view product velocity and inventory across all 3600 Wal-Mart and 600 Sam’s Club stores.
AWhere’s new location and market intelligence tool, AWhere CPG, takes the insight offered by Retail Link’s data to a new level. AWhere CPG imports Retail Link data and maps it, offering instant visualization of store level sales data, inventory levels, consumer demographics and syndicated market data. With the maps produced with AWhere CPG, it’s easy to see under- and over-performing locations quickly.
 Here’s an example: This Texas map shows a juice brand’s year-over-year change in sales in one convenience store chain. It’s easy to see that Dallas, Houston and El Paso are underperforming, but sales in the plains are good. After seeing this map, the juice brand manager did a little follow-up research and found out that a competitor had moved into the three cities and taken away prime shelf-space. That insight got them back on track.
Trying to find those insights in a haystack of tabular data? You'll have to burn a lot of midnight oil, which is getting more expensive by the day.
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