August 14, 2008

Business Week Highlights Weather's Affect On Retail

National media highlight benefits of location intelligence.

BusinessWeek.com has a brief video that highlights businesses that capitalized on a problem that affects retailers regularly, namely, weird or extreme weather.

Their example: last May was unusually cool and wet, so retailers found themselves selling a lot of rainwear, which was up 33% that month, but far fewer fans, bags of ice, and sets of patio furniture. StormExchange and Planalytics (a partner of AWhere) both work to help retailers either reduce the impact of weather on sales or balancing inventories between different retailers based on regional weather patterns. With the recent launch of AWhere CPG, AWhere helps retailers track weather, along with sales patters, inventories and demographics. This provides actionable insight, customized to your business' data, and individual product performance.

This example of geo-analytics combines multiple data sets, helping CPG category managers anticipate near-term changes in demand and adjust inventory to maximize revenue.


	Weather and Retail \| Businessweek Video Library
	Weather affects inventory and price:A look at some companies that help retailers adjust inventories and sale prices based on the weather. The savings get passed on to the consumer.,
	http://feedroom.businessweek.com/index.jsp?auto_band=x&rf=sv&fr_story=2bff0859b4195145b375c775dba5cd6c3e53653b

	Planalytics
	Business weather intelligence.
	http://www.planalytics.com/

	StormExchange
	Business Risk Management
	http://www.stormexchange.com/

	AWhere CPG
	From Insight to Action with Wal-Mart Retail Link® Data; The Location Intelligent Solution for the CPG Industry
	http://www.awhere.com/Products/AWhereCPGVision.aspx

	What Is Geo-Analytics and Why Does Anyone Care? \| AWhere Blog
	A simple first step has profound implications to business decisions
	item/208315

Topic Tags: business intelligence, category manager, CPG, data, excel, geoanalytics, geo-analytics, location intelligence, map, planalytics

by Greg Berry

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