Excerpt from:  Globally AWhere
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May 22, 2008

Business Goes Beyond Web 2.0

Leading business analysts agree... the next generation of web applications goes beyond sharing data.
At this week's CIO Symposium at MIT, top thinkers in corporate information systems largely agreeed with the statement from Maria Pardee, President of Global Integration for BT Design, the IT design and delivery arm of British Telecom, "web 2.0 is a thing of the past ... The future is about how to exchange data, and have trusted relationships, with people outside the enterprise." 

While we could quibble about that always being how we thought about web 2.0, the statement apparently led off a good analysis of the evolution of web-based collaboration within and beyond the enterprise, at TheStandard.com.

The piece continues,

"Web 2.0 [today] is about applications and systems that can talk with each other and collaborate," says Richard Mickool, executive director and CTO for Northeastern University's information services group. "The real power is around sharing information [dynamically and automatically] and building upon it."

That sharing and building will now take place at a higher level of abstraction, according to Mike Willis, a consultant with PricewaterhouseCoopers, and founding chairman of XBRL International, which is fostering adoption of the eXtensible Business Reporting Language, a Web 2.0 format standard to simplify the reporting of business financial data.

What does this mean for location intelligence?  The story was actually told today in a virtual meeting led by AWhere CEO John Corbett and CTO Stewart Collis.  We're in the early stages of a major partnership with one of the world's largest foundations (more on that soon), tackling the core problem of coordinating resources in the fight against malaria.  The next step will be integrating smart analysis of the local conditions that tend to create a strong mosquito population, which preceeds a malaria outbreak. 

The malaria community is comprised of thousands of individuals working at dozens (if not hundreds) of different organizations, each of whom has some small piece of the overall puzzle.  By using a map metaphor and the sophisticated analysis (you might call it business logic) that AWhere brings to the community, we can give the whole community the tools that no one organization could create. 

This will be the first major demonstration of the new software-as-a-service (SaaS) model we have been developing for months.  As the business cognoscenti addressed at MIT, the underlying logic for these systems may be quite complex, but the final result for the end user must be quite simple, using tools -- like Excel -- that are familiar to everyone. 

Based on the feedback we got yesterday, more and more people are coming to share this vision.

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