Location Intelligence has added a “Wow!” component to our sales presentations. Our buyer has commented very positively on the visual aids we have been able to produce. Giving the buyer a map, that indicates where an opportunity lies, and that is backed up with fact-based analysis, has given us an edge over other vendors. We have even been able to gain “single source supplier” status on one of our key seasonal categories already!

While we have been using this tool less than 90 days, it has already proven itself to be a great addition to our presentation resources!

The old addage says ".... if you cannot measure it, you cannot manage it." I say "if you cannot findout where it is, you cannot measure it and therefore you cannot manage it!" One of the challenges that vendors to demand-driven supply chains such as Wal-Mart face, is a paradigm shift. It means that wholesalers and manufacturers have to start thinking like retailers. To that end, geo-analytics,and location intelligence  becomes perhaps vital and significant factors in structuring management decisions. 

The AWhere software tool and location intelligence have provided me with new ways to analyze my data that I couldn’t do before.  I use the AWhere tool in my consulting practice to produce custom consumer profiles, develop store trading area profiles and compare the two in order to spot high opportunity stores and geographies.  In addition, I am able to easily spot opportunities and threats within my retailer POS data.  If location intelligence isn’t an integral part of your analytical process it should be!