aWhere Senior Climatologist Guest Speaker at Weather Podcast


As a long time listener of the show Weather Brains, last night I participated as a guest in my first hangout.Weather Brains is a weekly podcast that is pure weather geekery, aimed at answering open-ended questions geared towards the interests of the invited guests.Recent episodes have addressed a wide variety of topics including the recent extreme cold and ice in the US, model scoring, a discussion from past AMS president Dr. Marshall Shepherd, and aviation/transportation weather, among other subjects.  For last night’s discussion, I tried to focus most of my contributions around the close relationship at the confluence of weather/climate, agriculture and global commercial activity.

The conversation touched upon some of the agriculture weather data, tools and recommendations that aWhere develops and provides to our customers in the global agriculture sector, how I became interested in this field including my graduate work at Rutgers, and ways in which companies in the food and beverage sector (including organizations such as Mars and Coke) utilize weather information as a source of competitive advantage.

Throughout the chat, we touched upon the general state of the weather and climate services enterprise several times, which I described as healthy. Due to the number of companies that have emerged in the agritech and weather information services space to the amount of investment capital that has entered this sector over the last 1-2 years, I feel that the current position of our field is quite strong.  

In addition, the conversation allowed for my perspectives of climate science as data science, and specific financial instruments that commodity risk managers can access and utilize towards efforts to manage price volatility as a result of weather-driven markets.  Most people understand the relationship between weather/climate and agriculture on the surface, but many don’t dig deeper to uncover how valuable it is when using our data as a cornerstone in fundamental analysis of global commerce.  This goes beyond what is happening in the field, as the analysis expands into topics such as plant disease, nutritional requirements, water stress, foreign exchange rates and geopolitics.  The use of financial futures and options as tools to manage the risk is available to a wider sector of participants than just the traders, and should be used accordingly.       

My hope was to provide a slightly different perspective for viewers and listeners.  This discussion was more about applied weather intelligence, as opposed to weather forecasting, and this is a good thing.  The applied wx intelligence arena is the space where aWhere plays, so we are well positioned to provide new tools to the commodity risk management community, which includes traditional traders, but also encapsulates small farmers, food security analysts, food and beverage companies, and information service providers. Not everyone in the sciences of climate and meteorology go into forecasting or basic research, and I think that I highlighted just one of many alternatives that students should be aware of.

As weather touches virtually every aspect of society in some way, the options for the next generation of scientists are far wider than what we may have seen in the past.
It was fun participating in the discussion, and I would be happy to become a ‘repeat guest’ in a future episode.  And thanks to the always-entertaining James Spann (@spann) for hosting, in between real-time forecast activities. 

To see the full video of Michael’s presentation, visit (start at minute 23:00)

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Topics: agricultural weather, climate change, Michael Ferrari

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