Dave Lundberg

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Despite Rise in AgTech, The Farmer Still Knows Best

Data and advanced agronomic modeling have significantly impacted the decision making processes of farmers around the world. But each morning, it is the farmer that must make the final decisions for their fields and the farmer that lives with the consequences of those decisions. No one - not the trusted ag retailer, the weather advisor, nor the mobile data portal - can possibly know the final criteria the farmer will use to make their operational decisions.  

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The integration and analysis of data from multiple sources is critical for sustainable development. Data generated by donor-funded projects, governments, and for-profit companies – when adequately accessible and applied by all parties – provide a comprehensive asset towards improved monitoring and evaluation of investments, enable real-time evidence-based decisions, and heighten the effectiveness of national policies.

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