Despite Rise in AgTech, The Farmer Still Knows Best

Data and advanced agronomic modeling have significantly impacted the decision making processes of farmers around the world. But each morning, it is the farmer that must make the final decisions for their fields and the farmer that lives with the consequences of those decisions. No one - not the trusted ag retailer, the weather advisor, nor the mobile data portal - can possibly know the final criteria the farmer will use to make their operational decisions.  

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India's Southwest Monsoon and the Risk to Commodities

In anticipation of this year’s Southwest Monsoon in India, many agricultural commodity risk managers are closely tracking the daily weather forecasts. Now that we are in the second week of June and the onset is slightly behind the “normal” schedule, there is a heightened level of uncertainty.

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Agronomic and Weather Data: A Value Chain Impact

We talk about agricultural weather a lot around here, and how it can impact NGOs, mobile app providers, farm software management companies and commercial growers.

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