What's New

The Latest Postings for AWhere Blog

September 01, 2008

Visualization Gains Following

People are sharing their charts, graphs and images in pursuit of better understanding.

August 28, 2008

Business Mapping Evolves

With the launch of it's new web-based software-as-a-service (SaaS) tool, AWhere completes the final link in the chain between GIS and Google Maps.

August 26, 2008

Mapping A Marketing Opportunity

A nonprofit wants to know where to plan regional galas.

It seems a simple notion - where are the people, places or things that are important to me?   Today we got a call from a not-for-profit desiring to map where their donors reside because they wish to host 'thank you' get-togethers.  It seems like a simple problem, but few people can get it done quickly.


August 22, 2008

Integrating Mapping Is a Sign Of A Good Consultant

Leading channel marketing publication recognizes mapping as key factor in chooseing a vendor or consultant.

August 21, 2008

Mashup Weather Data and Retail Link Data To Maximize Revenue

Watch this map movie, and see how tracking weather and inventory helps you increase sales.

August 20, 2008

Geo-Analytics Improving Sales Force Automation

Upgrade SFA initiatives with location intelligence, creating a powerful new combination.

August 10, 2008

Compete With Better Analytics

Better analysis creates better decisions; add location and gain a huge competitive advantage.

The book "Competing on Analytics" (published by Harvard Business School) makes a compelling argument to use analysis to help with decisions. The competitive advantages are striking.  They point out that the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management drives could and should drive decisions and actions - and these activities make you more competitive. As the summary points out,


August 08, 2008

Mapping Zip Codes Helps Save Direct Marketing Dollars

By mapping your direct response performance over Zip Code areas, cull the less profitable marketing spend.

August 07, 2008

Mapping POS Data: De-pivoting the Pivot Table

One of the most powerful benefits of mapping retail sales data is the simple elegance of seeing 3600 sales numbers as colored points, in geographic context, on a map. Sure beats 3600 store IDs.

Just this week we announced a new map-centric business solution aimed at Category Managers for grocery and consumer packaged goods (CPG) manufacturers.  The product is called AWhere CPG Vision and you can check out the announcement here.


August 07, 2008

Visualization: How Far Behind Will You Fall?

In this research-heavy article we found from 2004, mapping and data visualization were set as a trend that will grow - have you taken heed?

August 06, 2008

Mapping Wal Mart Retail Link Data

Add a geographical dimension to your WalMart sales analysis and learn how to maximize sales.

Whether they know it or not, millions of people at tens of thousands of businesses are directly affected by the data provided by Wal-Mart's Retail Link TM.  (For the uninitiated, Retail Link provides detailed reports to each of the vendors about sales of individual products at WalMart stores).


August 01, 2008

Zip Code Mapping De-Mystified

AWhere partners with Maponics to help anyone see the geography of the zip code data in their spreadsheets.

Syndication OptionsRSS (Rich Site Summary) Feed Atom Feed OPML (Outline Processor Language) Feed MYST-ML (MyST Markup Language) Content Feed MS-Office Smart Tag Subscription